Abusive Supervision a Non-profit Agency - 2858 Words

I have worked for a non-profit agency for approximately 4 years. The agency is funded by the state of Ohio under the Department of Children and Families. In 2012, the agency was expanded and now consists of approximately 55 employees. Employees range from an Executive Director, seven Supervisors, and other support staff. Prior to 2012 the agency served only up to 200 children and families and the expansion created no cap to referrals that now average upwards of 600 children. With this expansion came many new employees and supervisory changes to the agency. At this point I had already been with the agency under one supervisor and had flourished. I quickly became a leader at the agency and mentored many of the newer staff members.†¦show more content†¦A lack of appropriate supervision is the biggest issue now faced at my agency. As defined in Navigating Human Service Organizations, â€Å"A supervisor is person assigned responsibility to carry out the supervision functions with authority to do so prescribed by the agency† (Furman Gibelman, 2013, p. 94). Supervisors should possess relevant skills in order to motivate employees while fulfilling the agencies mission. It was agreed early on that supervision would occur biweekly after another mandatory meeting both my supervisor and myself attend. For the most part, if I do not initiate having supervision my supervisor does not mention it. A recent example of this occurred after said mandatory meeting. My supervisor and I were waiting for the elevator and I asked if he would be coming up with my in order to have supervision and he replied stating he had a few minut es. Again, I felt a lack of support and interest on the part of my supervisor. When supervision does occur, if I do not lead in discussion, my supervisor will sit quiet. In addition, there is now a lack of feeling I am part of a team or agency. I have been told I cannot attend each monthly staff meeting as my role in the agency requires to be present at another location. There are also committee meetings I cannot take part in as I am told I am needed at my other location. When these feelings are addressed with my supervisor I have been told I am not being a team player and have a negative attitude. I have askedShow MoreRelatedDodd Frank1299 Words   |  6 Pagesimplementing rules and regulations to improve accountability and transparency. Dodd Frank mainly addresses issues dealing with ending the too big to fail banks, protecting the American taxpayer by ending bailouts, ensuring consumers safety from abusive financial services practices, and for other related purposes. 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The Current Economic Arguments And Concerns Around Binge...

Introduction The purpose of the following report is to illustrate the current economic arguments and concerns around binge drinking in Australia. This is then followed by looking at the method of introducing an ‘alcopop’ tax aimed at reducing the amount of binge drinking in Australia. The report will use a large variety of research articles, economic theories and models to report on this issue. The purpose of this economics report is to illustrate the economic concerns and arguments around smoking in Australia and the methods of taxing aimed at reducing the smoking rate. The report will use a variety of research articles, economic theories and models to report on this issue so that the CEO of the Cancer Council of Australia has a thorough understanding. The Issue of Binge Drinking in Today’s Society Research has stated that â€Å"young adults aged between18-24, attending University and/or young women are most at risk of being binge drinkers in Australia and 25% of the general population of Australia are at risk of obtaining a drinking problem.† (Davies, O’Hara, Raciti, Reinhard, Sharma, 2012) Today’s society is seeing the risks and issues coming from the alcoholic behaviours of youths in Australia and binge drinking is the biggest problem. Binge drinking can and will lead to rises in health and legal costs because of treatment for preventable crimes, injuries and diseases caused by the negative effects of alcohol consumption. The cheap cost of alcopops in Australia encouragesShow MoreRelatedCausal Argument Essay1357 Words   |  6 Pagesï » ¿Causal Argument: Will Lowering the Drinking Age Solve the Problem of Binge Drinking among College Students? 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Socio-Economic and Environmental Impacts of Land Use Change Free Essays

SOCIO-ECONOMIC AND ENVIRONMENTAL IMPACTS OF LAND USE CHANGE: THE CASE OF CALAMBA CITY, LAGUNA A Research Proposal I. INTRODUCTION A. Significance of the Study Land and its uses are essential to all human communities. We will write a custom essay sample on Socio-Economic and Environmental Impacts of Land Use Change or any similar topic only for you Order Now Every person is shaped in a range of ways by the landscape in which they live, and the products and resources produced on the land. Land and its uses are particularly important for rural communities, where many people are directly dependent on land for their livelihood, and the way land is used has a central role in defining the identity of an area and its community. Land as defined by FAO (1976) is â€Å"an area of earth’s surface, the characteristics which embrace all reasonably stable or predictably cyclic attributes of the biosphere vertically above and below this area, including those of the atmosphere, the soil, the underlying geology, the hydrology, the plant and animal population and the results of the past and present human activity, to the extent that these attributes influence on the present and future use of the land†. Land is an important element on earth that is involved in every human activity. This refers to land use. Land use defined in this way establishes a direct link between land cover and the actions of people in their environment (Di Gregorio Jansen, 1998). In restrictive terms, it refers to those activities of man on, in, over and under the earth’s surface that tend to change the natural state of the land (Serote, 2004). Land use change is a general term for the human modification of Earth’s terrestrial surface. Though humans have been modifying land to obtain food and other essentials for thousands of years, current rates, extents and intensities of land use change are far greater than ever in history, driving unprecedented changes in ecosystems and environmental processes at local, regional and global scales. These changes encompass the greatest environmental concerns of human populations today, including  climate change,  biodiversity  loss and the pollution of water, soils and air (Williams et al. , 2008). Land use change can either be by natural cause or man induced. Land use changes made in land imply impact both on human and environment. In socioeconomic terms, land is one of three major factors of production in classical economics (along with labor and capital) and an essential input for housing and food production. Thus, land use is the backbone of agricultural economies and it provides substantial economic and social benefits. Land use conversion is necessary and essential for economic development and social progress. This land use conversion results to land use change. Environmentally speaking, land–use changes are arguably the most pervasive socioeconomic force driving changes and degradation of ecosystems. Deforestation, urban development, agriculture, and other human activities have substantially altered the Earth’s landscape. Such disturbance of the land affects important ecosystem processes and services, which can have wide–ranging and long–term consequences. There are already studies that have been conducted to determine the socioeconomic and environmental impacts of land use changes in their own respective localities or area of interest. It has been one of the major issues today. According to Sala et al. , (2000) land-use changes are so pervasive that, when aggregated globally, they significantly affect key aspects of Earth System functioning. They directly impact biotic diversity worldwide contribute to local and regional climate change (Chase et al. , 1999) as well as to global climate warming (Houghton et al. 1999); are the primary source of soil degradation (Tolba et al. , 1992); and, by altering ecosystem services, affect the ability of biological systems to support human needs (as cited by Lambin et al. , 2001). Calamba, as a fast growing city in Laguna had made different land use changes in its locality. Land use changes here occur due to different conversion of agricultural based lands into industrial and commercial uses. Differ ent natural phenomenon like flooding contributed also it the changes in land in Calamba. With this development, there are many impacts that took place. In this study, it would primarily focus on the impacts of land-use change in ten different barangays of Calamba City, Laguna. Identifying the impacts of land-use change would help the local government unit to make necessary actions to either improve positive or prevent negative impacts in the said locality. Proper policy actions can be developed, too. The results of the study will provide information to researchers, planners and decision makers for better comprehensive land use planning. B. Review of Literature This section has literature related to the research study. Different books, journal articles reports were investigated to conceptualize and explore knowledge gap in the study of land use change at the local context Land-use and land-cover change induced by both human activities and natural feedbacks have converted large proportion of the planet’s land surface (Shi, 2008). Land Use and Land Use Change Every parcel of land on the Earth’s surface is unique in the cover it possesses. Land use and land cover are distinct yet closely linked characteristics of the Earth’s surface. Land use is the manner in which human beings employ the land and its resources. Examples of land use include agriculture, urban development, grazing, logging, and mining. In contrast, land cover describes the physical state of the land surface. Land cover categories include cropland, forests, wetlands, pasture, roads, and urban areas. The term land cover originally referred to the kind and state of vegetation, such as forest or grass cover, but it has broadened in subsequent usage to include human structures such as buildings or pavement and other aspects of the natural environment, such as soil type, biodiversity, and surface and groundwater (Meyer, 1995). Land use affects land cover and changes in land cover affect land use. A change in either, however, is not necessarily the product of the other. Changes in land cover by land use do not necessarily imply a degradation of the land. However, many shifting land use patterns, driven by a variety of social causes, result in land cover changes that affect biodiversity, water and radiation budgets, trace gas emissions and other processes that, cumulatively, affect global climate and biosphere (Riebsame, Meyer, Turner, 1994). Land cover can be altered by forces other than anthropogenic. Natural events such as weather, flooding, fire, climate fluctuations, and ecosystem dynamics may also initiate modifications upon land cover. Globally, land cover today is altered principally by direct human use: by agriculture and livestock raising, forest harvesting and management, and urban and suburban construction and development. There are also incidental impacts on land cover from other human activities such as forests and lakes damaged by acid rain from fossil fuel combustion (Meyer, 1995). Changes in land cover driven by land use can be categorized into two types: modification and conversion. Modification is a change of condition within a cover type; for example, unmanaged forest modified to a forest managed by selective cutting. Significant modifications of land cover can occur within these patterns of land cover change. Conversion is a change from one cover type to another, such as deforestation to create cropland or pasture. Conversion land cover changes such as deforestation have been the focus of many global change research agendas (Riebsame, Meyer and Turner, 1994). Serote in 2004 stated that conversion of land on the other hand can be classified into irreversible and reversible conversion. It is reversible if the soil cover and landforms are not substantially changed and therefore present a variety of options for future reuse (for example croplands can be converted to pastures and reverted to croplands again as the need arises). Irreversible conversion occurs when the original character of the land is changed to such a degree that the reversal to its former use or condition becomes very difficult if not impossible. Example of this is open pit mining and quarrying. The loss of rainforests throughout the tropical regions of the world as a result of deforestation for timber resources and conversion to agricultural lands has become a topic of global attention with the aid of widespread media coverage. Research specialists such as Skole and Tucker (1993), Skole et al. (1994), and Kummer and Turner (1994) perform extensive studies in an attempt to bring further attention to this situation by focusing on the social implications and the environmental degradation associated with tropical deforestation in the Amazon of South America and in Southeast Asia. Yet, with all the research, awareness, and attention of the world, this potentially devastating phenomenon continues. Modeling land use change In a research study ma de by Lim, Pijanowski and Engel in 2005, they employed a land use model called Land Transformation Model (LTM). The LTM model is designed to forecast land use change over large regions. It relies on GIS, artificial neural network routines (ANNs), remote sensing and customized geospatial tools. The driving variables include a variety of social, political and environmental factors, such as distance to transportation, proximity to amenities (such as rivers, lakes, and recreational site), density of surrounding agriculture, exclusive zones, and population growth. Information derived from an historical analysis of land use change is used to conduct forecast studies. The model is a desk top computer application, and it mainly follows four sequential steps: (1) processing/coding of data to create spatial layers of predictor variables; (2) applying spatial rules that relate predictor variables to land use transitions for each location in an area; the resultant layers contain input variables values in grid format; (3) integrating all input grids using one of the three techniques, including multi-criteria evaluation, ANNs, and logistic regression; and (4) temporally scaling the amount of transitions in the study area in order to create a time series of possible future land uses. Detailed descriptions of the LTM can be found elsewhere (Pijanowski et al. , 2000) The LTM model has been applied and validated in a variety of locations around the world to help understand what factors are most important to land use changes and to simulate land use change in the past, present and future (Pijanowski et al. , 2000). It also offers the ability to link changes in land use to ecological process models, such as groundwater flow and solute transport (Boutt et al. , 2001) and forest cover change (Brown et al. , 2000). Urbanization and Land Use Change At least two broad urbanization pathways lead to different impacts on rural landscapes. In the developed world, large-scale urban agglomerations and extended peri-urban settlements fragment the landscapes of such large areas that various ecosystem processes are threatened. Ecosystem fragmentation, however, in peri-urban areas may be offset by urban-led demands for conservation and recreational land uses (Sack, 1992). Urbanization affects land change elsewhere through the transformation of urban-rural linkages. Urbanization in the less-developed world outbids all other uses for land adjacent to the city, including prime croplands. Cities attract a significant proportion of the rural population by way of permanent and circulatory migration, and the wages earned in the city are often remitted by migrants to rural homelands, in some cases transforming the use of croplands and creating ‘‘remittance landscapes’’. Perhaps most importantly, this urbanization changes ways of life ultimately E. F. Lambin et al. , (2001) associated with demographic transitions, increasing expectations about consumption, and potentially a weakened understanding of production–consumption relationships noted for the well-developed world. Rapid land-use changes often coincide with the incorporation of a region into an expanding world economy (Lambin, et al. , 2001). Remote Sensing In the broadest sense, remote sensing is the measurement or acquisition of information of an object or phenomenon, by a recording device that is not in physical or intimate contact with the object. It is the utilization at a distance (as from aircraft, spacecraft, satellite, or ship) of any device for gathering information about the environment. The technique can make use of devices such as a camera, laser, radar, sonar, seismograph or a gravimeter. Modern remote sensing normally includes digital processes but can be done as well with non-digital methods. While all astronomy could be considered remote sensing (in fact, extremely remote sensing) the term â€Å"remote sensing† is normally only applied to terrestrial observations. Examples of remote sensing are very numerous. For example: a. Topographic maps were often produced from stereographic pairs of aerial photographs. Trained personnel would then trace the shape of the land into maps. b. Earthquakes are located (after the fact) by comparing seismograms taken at different locations; the relative intensity and precise timing yield information about the location and nature. c. Digital elevation maps can be produced by interferometric synthetic aperture radar, a process in which an aircraft, spacecraft or satellite passes over the target area while emitting a series of radar pulses. Combining the data from these pulses yields a detailed map containing information about ground cover and possibly elevation or movement on a scale of centimeters. The data usually covers a many kilometers wide (Gupta Parakash 1998). Profile of the City Calamba City is a first class city in the province of Laguna, Philippines. Situated only 54 kilometers south of Manila, about an hour by chartered bus, Calamba City is a popular tourist destination with its hot spring resorts. It also an important modern industrial center in CALABARZON region as shown by the larger number of industrial parks and business estates that are located in the city. According to 2006 census, it has a population of 360,281 inhabitants. CLUP, 2010-2015) It is reported that this city is among the fastest growing urban centers in the Region. Calamba city is famous for its historical tribute as the hometown of our national hero. According to the NAMRIA in 1999, residential sector takes up 48% of the total land area, while 44% is allotted for Industrial use. The commercial sector only consumes 3% of the total land area – the other 5% consist of other land uses. C. Obj ectives of the Study The general objective of this study is to determine the socio-economic and environmental impacts of land-use conversion at the local level. Specifically, this study endeavors; 1) To map out the current land use situation of Calamba City using GIS (to see the historical land use situation of the said locality); 2) To identify both the positive and negative impacts of land-use conversion in six barangays of Calamba City; 3) To identify causes of land-use conversions and land use change; 4) To assess the existing policy and mitigation strategies to the impacts of land use conversion; and 5) To propose recommendations on comprehensive land use planning of Calamba City. D. Date and Place of Study The survey and other data gathering method (Key informant interviews and focus group discussion) will be conducted from June, 2012 to August, 2012 in selected barangays in Calamba City. Analysis and interpretation of data will be done from September, 2012 to November 2012. The researcher aims to finish the study by January, 2013. II. MATERIALS AND METHODOLOGY A. Materials Secondary Maps of 1:50,000 scale (Topographic, Land Use/Land Cover, Political boundary) †¢ Comprehensive Land Use Plan (CLUP) of Calamba City †¢ Satellite Imagery (30 meters resolution Terralook ASTER image) †¢ Geographic Information System (GIS) Software (ArcInfo Desktop) †¢ Global Positioning System (GPS) receiver †¢ Semi-structured questionnaires B. Methodology Secondary data collection Secondary data will be gathered primarily from the City of Calamba, Laguna to serve as baseline information for the study area. These shall include the CLUP report of Calamba City, secondary baseline maps in digital and print format (Topographic, Land Use/Land Cover, Political boundary). Other pertinent information (demographic, economic) shall be likewise collected and consolidated from other government agencies (National Statistics Coordination Board, Department of Interior and Local Government etc. ). Primary data collection The freely downloadable 30 meters resolution satellite imagery will be requested from United State Geological Society (USGS) website (http://glovis. usgs. gov). This shall be utilized in the generation of p-to-date land use map of the study area. ArcInfo Desktop GIS software shall be utilized in the generation of the baseline maps, spatial analyses and land use classification. All GIS maps shall have Universal Transverse Mercator (UTM) North Zone 51 format projection and WGS1984 datum. Unsupervised image classification. An unsupervised image classification will be done for aster satell ite imagery. This image classification will serve as the basis for the supervised classification. These classifications will be validated thru ground truthing and high-resolution satellite imagery of google earth. Supervised classification. The training units or signatures of the different land uses will be prepared in ArcInfo Desktop by digitizing at least 100 polygons for each land uses. Supervised image classification will proceed using maximum likelihood method for the final landuse maps. Household survey, Key Informant Interview and Focus Group Discussions (FGD). Key Informant Interview (KII) will be conducted to selected LGU officials of the City of Calamba with emphasis on the issues and concerns related to land use, as well as the perceived socio-economic impacts of land use in their locality. Similarly, a Focus Group Discussion (FGD) will be done to gather relevant information base on the consensus of randomly selected barangay officials and residents of the City of Calamba. A random household survey will also be conducted using semi-structured questionnaire to gather basic household demographic information, as well as knowledge and perception on the socio-economic impacts of land use change. III. BUDGETARY REQUIREMENTS |Particulars |Estimated Cost |Remarks | |I. Data Gathering | |   | |A. Travel |Php 9,000. 00 |Includes ground truthing and validation | |B. Supplies and Materials |4,000. 00 |   | |C. Sundries | |   | |1. Contractual services (field guide, enumerators) |12,000. 00 |Hiring of field guides and enumerator | |2. Photocopying |1,000. 00 |   | |II. Writing of Thesis | |   | |A. Computerization/Typing |4,000. 00 |   | |III. Reproduction/Printing |6,000. 00 |   | |TOTAL |Php36,000. 00 |   | REFERENCES Food and Agiculture Organization. 1976. Land quality indicators: aspects of land use, land, soil and plant nutrients. Rome, Italy (Retrieved from http://www. fao. org/docrep/W4745E/w4745e0b. htm) Gupta, R. P. , Prakash, A. 998, Reflection aureoles associated with thermal anomalies due to subsurface mine fires in the Jharia Coalfield, India. International Journal of Remote Sensing, pp. 2619-2622. Lambin, E. F. , Turner II, B. L. , Geist, H. J. , Agbola, S. B. , Angelsen, A. , Bruce, J. W. , et al. , 2001. The causes of land-use and land-cover change: moving beyond the myths. Global Environmental Change 11 (4), 261–269. Meyer, W. B. 1995. Past and Present Land-use and Land-cover in the U. S. A. (Retrieved from http://www. gsdi. rg/gsdiconf/gsdi10/papers/TS48. 1paper. pdf) Serote, E. M. 2004. Property, patrimony, and territory: Foundations of Land Use planning in the Philippines. School of Urban a nd Regional Planning, DIliman Quezon City. Shi, W. Z. 2008. Spatial Data Transformation in Urban Geographic Information Systems,  Technologies and Applications in Urban Geographical Information Systems. Shanghai Science and Technology Publishing House, 1996, pp. 59-69. Skole,D. L. Tucker, C. J. 1993. :Tropical deforestation and habitat fragmentation in the Amazon. Retrieved from http://www. ciesin. org/docs/002-115/002-115. html) Turner, B. L. Meyer, W. B. 1991. Land use and land cover in global environmental change: Considerations for study. International Social Sciences Journal 130, 669–667 Williams, M. Richardson, D. , Reichstein, M. , Stoy, P. C. , Peylin, P. , et al. ,2008. Improving land surface models with Fluxnet data. Published in Biogeosciences. (Retrieved from http://www. geos. ed. ac. uk/homes/pstoy/WilliamsBG09. pdf) ———————– C. Detailed Schedule of Activities How to cite Socio-Economic and Environmental Impacts of Land Use Change, Essay examples

Lean Materials Planning and Execution †Free Samples to Students

Question: Discuss about the Lean Materials Planning and Execution. Answer: Introduction Learning is a never ending process in which the student can acquire knowledge through studying independently in which the learning process takes place through motivating own self by enabling the inbuilt skills to understand and implement the knowledge. In this report, emphasis has been laid upon the ways in which learning takes place with the help of the peers and their experiences. Peer to peer learning is a new concept and it involves the student involvement and collaboration with the fellow students at the work place or an institution. Through proper engagement with other students and co-workers, the pace at which a particular task has to be understood increases (Rinto, Watts and Mitola, 2017). Whenever a particular activity has to be understood, there are different ways of performing management. Since, everybody has a different approach to accomplish it, there is a range of opinions shared between individuals which helps the individual to be creative and innovative (Guilmette, 20 07). Once the learning process is well understood and many ways to address a task are identified, the learner acquires the knowledge with a lot of interest and the speed at which it learns increases. It is essential to develop responsibility in the learners mind so that the planning to execute the particular task is done efficiently. The more the planning is clear; the better is the execution of the activity. Fostering peer to peer learning is the best way to inculcate independent learning which means that developing skills to find ways to work independently along with efficient collaboration and engagement with the fellow students. Knowledge is a repository of different point of views and different opinions which needs to be implemented using a flexible tactic i.e. learning through peers. When the willingness of achieving a goal is shared between many learners then the outcome is very accurate. This is due to the reason because one might not know what the other person knows about an issue. Combination of learning ability of different individuals develops a sense of initiative in the learners mind (Topping, Buchs, Duran and Keer, 2017). Motivating own self to gather information and come out with the idea encourages ability to exchange feedbacks, question each other on matters misunderstood which further enhances understanding at a deeper level. The individual when understands a concept in detail builds an ability to think more. This helps the learner to be more independent in taking initiative and be more proactive in identifying ways to remember things. In addition to this, learning from peers helps an individual to self-assess the style of learning and understanding because the feedbacks and others way to solve a particular problem help in making a comparison to own style of solving (Boud, David, Cohen and Sampson, 2014). The individual realises its shortcomings to address a particular task and tries to make improvements proactively through self-analysis and motivation management. The term independence in this context reveals that the individual through keen observation, questioning and sharing of knowledge develops confidence to carry out any activity by taking initiative to outperform in the area of improvement with the help of collaboration, group work and exchange of knowledge. Along with self-assessment and monitoring, the learner also encounters instances when it is given an opportunity to provide a comment to other peers on their way of executing a plan. When a person gets a chance to make a judgement for others work, the individual develops leadership skills in the learning process which is very essential in todays work environment. Having a skill set when other peer support and follow your ideas is equally important to monitoring own performance. This helps in exchanging knowledge with an open mind which encourages a learning environment in any organisation or an institution (Mullings, 2015). Apart from attaining good knowledge and developing initiative along with innovation, the learner becomes more empathetic which is also a part of independent learning. The individual becomes a team player rather than learning in isolation. Knowledge and learning is not limited to own self and the exposure to know the efforts of others gets enhanced too. In case there is an instance when a fellow student is not in a position to take initiative to take up an activity, then there is an understanding developed between peers to help each other which helps in attainment of better planning. Unity and team building ability is a very essential tool to achieve independent learning. When a work or a goal is distributed and allocated between the people then, there is an integration of various ideas, thoughts and methods leading to active learning (Brame and Biel, 2015). The source of getting information about a specific issue or objective gets widened and the learners feel the support of others i n gathering various point of views. Flexibility and adjustment is another very important characteristic which fosters independent learning. This is due to the fact because the learning or acquiring knowledge to perform takes place beyond the limitation of traditional way of working and thinking. When the information is shared it tends to nurture and flourish with the help of new approaches and methods gathered from shared efforts (Bushra, 2012). This inculcates the habit to make required changes as and when required in a particular thought process. The imagination and thinking ability of an individual widens and the learner embraces new challenges. This encourages the person to be more confident and self-reliant because his acceptance to face challenges independently increases. The process of flexibility in execution deals with a matter of great delicacy as it includes ones mind over putting thoughts into practicality (Sheldon 2007) Efficient Utilization of Fellow students Experience There is a big difference in acquiring information or understanding a concept theoretically and practically. Whenever a learner is challenged to accomplish a target, than it is evident that an experienced person would be able to handle it promptly in comparison to a new learner who is never performed it practically before. Therefore, learning with the help of peers through efficient utilization of others past experience is the best way to encourage learning. This further means that when an individual takes help of his colleague or a fellow student who is well equipped with the know-how and methodology to carry out a task, then the learner is enabled with finding out concepts which have scientific reasons behind them (Hernandez, 2010). These scientific reasons are already tested and proven as the concepts are practiced in the daily routine activities. This is due to the reason because an experienced individual has already learned and rectified his past mistakes (Wiggins, 2017). Going further, generalisations and conclusions are well identified based upon the shared experiences between a new and an experienced learner. This type of learning helps in mastering a particular concept. In order to attain expertise and specialization, in a particular area with the help of detailed study and exchange of ideas, it is essential to make the best out of the experiences of the fellow students (Nolte, 2016). There are many methods of utilization of experience of others. The most efficient way is effective communication amongst the learners or fellow students. Communicating in the form of clarification, argument, discussion and justification are the methods to explain any point. Whenever peer to peer learning takes place, the students get an opportunity to utilize the experience of fellow students with the help of explaining own way of perceiving to other students. This is done with the help of communication techniques stated above. These techniques enhance the students a bility to counter others opinions in case of any contradiction leading to development of learning ability. Giving justification to clarify and taking responsibility for any thought given by the student helps in independent learning. In addition, it is the experiences of other fellow students which further lead to create more ideas in the mind to give an argument, discussion or a conclusion (Falchikov, 2013). Through exchange of each others contributions in terms of their practical capabilities and expertise, students are able to develop an ability to debate, question and find better solutions to the problems as they learn from the past mistakes rectified by the other students. There are instances when students come across situations which disagree with their point of view. By observing and utilising the fellow students experiences, it is possible to gain an understanding and insight as to how to deal with such situations. Therefore, through exploring on areas where there is confusion with the help of others experiences is an efficient way of attaining a skill set like thinking at a higher level based on rectification of past errors (Buchem, 2014). Conclusion Learning and gaining knowledge in the form of collaborative efforts of students help in allowing a comfort of attaining team work. No task can be successful unless the concepts, ideas from various sources are gathered together and discussions are done upon them. This is the most efficient ways to inculcate active learning in the student as the best solution out of variety of solutions is derived with the help of combined learning. Learning through peers gives an opportunity to explore, develops an ability to think and question. The teaching process is better attained when one student tries to explain its approach of carrying out a task to another. This leads to an exchange of different ways and approaches to handle a situation leading clarify any doubts, miscommunication and misunderstandings. References Boud, David, Cohen, R., and Sampson, J. 2014. Peer Learning in Higher Education: Learning from and with Each Other. UK: Routledge, Pp. 21-35. Brame, C. J., and Biel, R. 2015. Group work: Using cooperative learning groups effectively. Accessed on: 30th September, 2017. Accessed from: https://cft.vanderbilt.edu/guides-sub-pages/setting-up-and-facilitating-group-work-using-cooperative-learning-groups-effectively/ Buchem, I. 2014. Learning and Diversity in the Cities of the Future. UK: Logos Verlag Berlin GmbH, p. 258. Bushra, 2012. Advantages And Disadvantages Of Pair And Group Work. Accessed on: 1st October, 2017. Accessed from: https://www.tutorhunt.com/resource/3199/ Falchikov, N. 2013. Improving Assessment through Student Involvement: Practical Solutions for Aiding Learning in Higher and Further Education. UK: Routledge. Guilmette, J. H. 2007. The Power of Peer Learning: Networks and Development Cooperation. US: IDRC, p. 16. Hernandez, R. 2010. Benefits and Challenges of using self and peer assessment. Accessed on: 1st October, 2017. Accessed from https://www.ucd.ie/t4cms/UCDTLA0033-1.pdf Mullings, C. 2015. Developing independent learning skills to improve outcomes. Accessed on: 30th September, 2017. Accessed from: https://blog.irisconnect.com/uk/9-tips-for-encouraging-students-to-become-independent-learners/ Nolte, B. 2016. Collegiate Entrepreneurship Learning through sharing and Collaboration. Accessed on: 30th September, 2017. Accessed from: https://universityinnovationfellows.org/learningthroughsharingandcollaboration/ Rinto, E., Watts, J., and Mitola, R. 2017. Peer-Assisted Learning in Academic Libraries. US: ABC-CLIO, pp. 1-4. Sheldon D.H. 2007. Lean Materials Planning and Execution: A Guide to Internal and External Supply Management Excellence. USA: J. Ross Publishing Topping, K., Buchs, C., Duran, D., and Keer, H. V. 2017. Effective Peer Learning: From Principles to Practical Implementation. UK: Routledge. Wiggins, G. 2017. Students Learn Best When You Do This. Accessed on: 30th September, 2017. Accessed from: https://www.teachthought.com/pedagogy/students-learn-best/

Adc Telecommunications Financial Ratio Analasis Essays -

Adc Telecommunications Financial Ratio Analasis Accounting 6000 Financial Statement Analysis ADC Telecommunications October 29, 2000 Corporate Background ADC Telecommunications (ADCT) is a communication equipment manufacturer located in Minneapolis, Minnesota, USA. Since 1952, the company has successfully weathered the tumultuous transformation process of technology. Today, ADC Telecommunications exclusively focuses on manufacturing computer-networking equipment. Increasing demand for fiber optic transmission systems like asynchronous transfer mode (ATM), synchronous optical networks (SONET) and most wireless communications systems, provide significant opportunities for ADCT. The company currently focuses on enabling communications service providers to deliver high-speed services to residential and commercial customers. The following is an annual analysis of ADCT's financial ratios of years 1995-1999. Overall Performance Measures The averaged price/earnings (P/E) ratios for ADCT are 36, 36.3, 39.4, 27.5, and 64.1 for years 1995-1999 respectively. The P/E ratio for ADCT is very stable from 1995 to 1997. In 1998, the P/E ratio fell over 43% to 27.5. The P/E ratio then rocketed to 64.1 in 1999, a 57% increase in one year. This dramatic increase indicates current investors are placing more value on future earnings as compared to previous years. One-reason ADCT investors pay more to own the stock is the growth potential in the communication equipment sector. For example, Internet traffic doubles every 100 days, illustrating the growth potential for ADCT's sales and bottom line earnings (Annual Report, 1999). Investors are currently willing to buy the stock at an inflated price due to two main reasons, the company's future earning potential and present growth rate in the industry. The returns on assets (ROA) ratios for ADCT are 9.20%, 11.40%, 11.60%, 11.30% and 5.20 for the years 1995-1999. There were no ROA industry averages in the Almanac of Business and Financial Ratios, written by Leo Troy. ADCT's ROA ratios remain constant (around11%) from 1995 -1998. In 1999, ROA dropped 54% to 5.20. This decline indicates that ADCT may not be utilizing its assets properly. One explanation for the 1999 decrease is ADCT's acquisitions. For example, ADCT purchased Broadband Access Systems for 2.25 billion exchange of stock (Datek, 2000). Recent acquisitions require additional long-term debt and are reflected in the ROA reduction in 1999. However, this trend is recent and may be viewed only as a temporary adjustment until the 2000 financial statements are released. There were no return on shareholders equity (ROE) industry averages in the Almanac of Business and Financial Ratios, written by Leo Troy. ADCT's ROE ratios are 10.8%, 14.2%, 14.5%, 16.0% and 7.0% for the years of 1995-1999 respectively. One notable trend in the ROE ratios is the 56% drop from 1998 to 1999. One explanation for this is found on ADCT's income statement. There is a significant drop in net income in 1999 verses 1998. Non-reoccurring charges were 148,977,000 and 9,168,000 for years 1999 and 1998 respectively. These increased expansion costs decrease net income, thus reducing the ROE ratio for 1999. ADCT must focus on revenue generation from these recent acquisitions to improve the return on shareholders equity. This recent drop in ROE needs to be compared to 2000 ROE ratios to provide a more complete picture of future returns for ADCT investors. Profitability Measures The gross margin percentages for ADCT are 52.5%, 50.4%, 50.0%, 50.5% and 51.7% for the years 1995-1999. The industry comparisons of gross margin averages are 43.1%, 40.3%, 41.2%, 40.4% and 40.6% for the same years. One noticeable difference is ADCT's gross margin percentages are consistently 10% higher than industry comparisons. One reason for exceptional gross margin performance is ADCT's sales mixes, sales volume, lower component costs and consolidation through acquisitions. ADCT's gross margin is 10 percent higher than the industry average, illustrating another aspect of the company's high profitability. ADCT's profit margins are 9.4%, 10.6, 9.3, 10.6 and 4.5 for 1995-1999 respectively. There were no profit margin industry averages in the Almanac of Business and Financial Ratios, written by Leo Troy. Profit Margins have remained stable at 10% until a 1999-drop to 4.5%. This sudden drop in 1999 can be attributed to the previously mentioned decrease in net income in 1999 due to non-reoccurring charges. This drop in 1999 can be viewed as a temporary decline until compared to the 2000 financial statements for ADCT. Earnings per share (EPS) for ADCT are $.45, .69, .90, 1.16 and .58 for

11 Things You Must Avoid During SAT Practice Tests

Things You Must Avoid During SAT Practice Tests SAT / ACT Prep Online Guides and Tips Are you preparing for the SAT by taking practice tests? Awesome! You’re on the right track! How can you ensure that you’re getting the most out of each practice test you take? You need to make sure you’re taking each practice test underrealistic testing conditions. What’re you doing (maybe subconsciously) that’s ruining your realistic testing conditions? #1: Not Timing Yourself You need to stick to the exact timing of the SAT.If you’re not following the timing, you’re not going to be prepared the day of the test.You need to time yourself on your SAT practice tests so that you get used to the pacing of the test. It’s like training for a marathon. Don’t show up to a marathon without timing your practice and expect to place!The SAT is amarathon. Time yourself. Get used to the pace, so you don’t have issues on test day! Not sure the exact time you’re allowed for the SAT?On the SAT, the time allowed for each section is listed on the first page of that section of the practice test. See below: If you want more guidance, thencheck out our guide to SAT timing. #2: Using Your Phone But, Dora, you just said to time myself, and if I can’t use my phone, how do I time myself?I recommend that you use a watch instead of a phone.If you get used to timing yourself with your phone, you may feel lost the day of the test when you’re not allowed to use your phone. (NOTE: you’re not allowed to have your phone out at all during the test even during breaks). Instead, buy a cheap watch such as this one which you would be able to use the day of the test.Start using it during your practice so that you get used to pacing yourself with the watch. What if I use my phone in airplane mode?Don’t do it!Yes, it’s better than using your phone not in airplane mode, but you’ll still have the same issue: you’ll be so used to relying on your phone to pace yourself that you may feel confused using a normal watch/clock the day of the test. What if I’m using my phone as my calculator?No!!!Your phone will not be permitted the day of the test, so make sure you buy yourself an approved calculator and use it during your SAT math calculator section practice, so you get used to it. #3: Using Your Calculator On All Sections Speaking of calculators, remember that you’re only allowed to have your calculator out for one part of the test: the SAT math calculator section.You can’t have your calculator out for the Reading, Writing, or non-calculator Math test.During your practice, you should only use your calculator on the one math section that allows you to use a calculator. Do not use your calculator on the non-calculator math section.You need to practice your mental math so that you’re prepared to do mental math the day of the test.If during your practice, you use your calculator instead of your brain, you’ll be tempted to do so the day of the test. #4: Watching TV, Listening to Music, and/or Wearing Ear Plugs For some students, watching tv and/or listening to music while you take your practice test will serve as a distraction, making them score worse because they can’t concentrate.For other students, watching tv and/or listening to music can serve as an aid, helping them maintain their focus, artificially increasing their score.Either way, you cannot have the TV on nor music playing during your practice tests.You need to get used to taking the test in a quiet environment. That being said, do not wear ear plugs during your practice.Some students like ear plugs because it cuts out all background noise.However, the College Board does not allow the use of ear plugs during their tests.You need to get used to hearing background noise while you take the test because on your test day, you’ll have background sounds of paper rustling, pencils scratching, erasers rubbing, and more. Not during practice tests! #5: Eating and/or Drinking You will not be allowed to eat or drink during the test.You’ll be allowed to eat and drink outside of your testing roomduring the scheduled breaks. Don’t eat or drink while taking practice tests (exception: you can eat and drink during the break).This may sound silly, but it is important.If you're trying to eat and test at the same time, that can be a problematic distraction. Also, your body gets an energy boost when you have a snack or drink water.If you eat and drink non-stop during your practice, you’ll likely get an energy boost, and the test may seem â€Å"easier.†Then, the day of the test you might be surprised when the test seems â€Å"longer† and â€Å"harder† because you don’t have the added energy from the food and drink. As I’ve said, the SAT is amarathon.Train for the SAT as such.During your practice, only grab food or drinkduring the scheduled breaks. #6: Taking Unscheduled Bathroom Breaks Just as you won’t be allowed to eat or drink during the test, you also won’t be allowed to leave the room to go to the bathroom during the SAT.You’ll have to wait to go to the bathroom until the schedule breaks.Practice this during your practice tests. You need to get used to only using the restroom during the scheduled breaks.The last thing you want on your test day is to be thinking about how badly you need to pee while trying to take the test. I highly recommend using the restroom immediately before the test begins (or you start your practice test). #7: Not Sitting at a Desk Where you take the test is important, don’t sit on your couch or your bed!You need to get used to sitting upright.If you lounge on the couch or bed while taking your practice tests, you might feel thrown the day of the test when you’re put in a new, uncomfortable desk. Set up your practice test environment like the actual SAT test environment.Sit at an empty desk or table with nothing on it other than your practice test booklet, pencils, erasers, and calculator (when allowed). NOOOOOO! #8: Splitting the Test Over a Few Days Remember how I said the SAT is amarathon?Well, runners aren’t allowed to split up a marathon across several days.You need to practice sitting for full-length SAT tests.While you might not have 4 hours every day to sit for a full-length practice test, you need to make sure you sit for at least two full-length practice tests before you take the real SAT. On the days where you cannot sit for a full-length practice test, you should, at least, complete a full section of the test.For example, sit for the full 25-minute non-calculator math section without taking any breaks.The same rules mentioned in this article apply when you sit for just one section of the test: no food/drink, no music/tv/ear plugs, etc. #9: Not Bubbling In It’s easy to forget about the scantron and just to circle the answers in your practice test.However, using a scantron can be confusing, so you don’t want your first time using one to be on the day you take the SAT/ACT. During your practice tests, practice bubbling in answers as you work through your practice test.You want to get practice bubbling in so that you don’t accidentally bubble in wrong answers the day of the test.If you have time, I recommend double checking your scantron answers with your booklet answers at the end of the section, so you make sure you didn’t accidentally bubble any incorrectly. #10: Using Pen Since you need to practice bubbling in, you also need to practice using a pencil and eraser!You’re required to use a pencil on the SAT. NOTE: You cannot use a mechanical pencil. You can only use a regular #2 pencil. I recommend bringing at least 3 sharpened #2 pencils with you to your test center. Also, you should have a basic pencil sharpener and a big eraser. Take your SAT practice tests using these supplies.The day of the SAT you want to walk into your test center feeling confident and comfortable.To do that, you need your practice to mimic the real testing environment as much as possible!Get used to having these supplies on your desk. Get used to sharpening a broken pencil with your hand sharpener! If you’re anything like me, any little issue can spike your nerves during a big test.Practice with pencils, erasers, and a pencil sharpener, so you don’t get nervous using them the day of the test. Get your pencils ready! #: Using Any Support Material Do not use any extra materials during your practice tests.As I’ve mentioned, the day of the test, you won’t be allowed to have anything on your desk except for your test booklet, pencils, erasers, pencil sharpener, and your calculator (only during the calculator math section).Only use those materials during your practice! Do not use a formula cheat sheet (other than what’s provided in the SAT math section if you’re taking the SAT), and do not use a dictionary to look up words!During the test, you will not be able to use any outside resources, so do not incorporate them into your practice. If there are words you don’t know during your SAT practice test, try to figure out what they mean by using context clues(use the words around that word to figure out what the word means).Try your best to answer the questions without looking the word up.Circle the words you don’t know so that after you finish your practice test, you can easily find those words and look them up in a dictionary. Summary: How to Get Realistic Practice All of the above can be summarized simply: obey the rules of the test during your practice!Realistic practice will prepare you the best to ace the test and make you feel confident and comfortable the day of the test. Still unsure of how to get realistic practice? Check out our guide to making your practice test just like the real thing. What’s Next? Not sure whether the SAT or ACT is right for you? Let’s help you pick the right test for you! Not sure where you’d like to go to college? Figure out how to find your target school. Interested in attending Harvard or another Ivy League school? Check out our guide to getting in! Want to improve your SAT score by 160 points?We have the industry's leading SAT prep program. Built by Harvard grads and SAT full scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so you get the most effective prep possible. Check out our 5-day free trial today:

(Balance Scorecard) Accounting Assignment Example | Topics and Well Written Essays - 2250 words

(Balance Scorecard) Accounting - Assignment Example According to balanced score card, the performance of a firm is measured on the basis of four perspectives, which are financial, customer, internal business process or value chain and learning and growth. The name balanced scorecard reflects balance between long term and short term objectives, financial and non financial measures, leading and lagging indicators, and between internal and external perspectives. Balanced score card is more than a system of measurement. It should be transformed into a strategic management system (Brigham and Louston, 2009, p.112). The new measurement system is used to align and communicate with the new strategies of firm and to properly manage them. For this, the suggested steps could be: classification and translation of strategy and vision, communicating and linking the strategic measures and objectives, planning, setting targets and aligning strategic initiatives and enhancing the learning and strategic feedback (Chandra, 2011, p.95). There are a community group of volunteers who are taking over some greenhouses at a nursery garden with an objective to grow plants as a way of providing training to the young people with learning difficulties. The principal sources of income to this community group of volunteers will be the sale of food and plants which are grown at the site, individual funding from each of the learning disabled, grant funding and charitable donations. It is advisable to them to use an appropriate balanced scorecard for the work. The use of balanced scorecard will provide the nursery volunteers with lot of benefits and the balanced scorecard should be produced with an appropriate number of financial and non-financial measures. In addition, the grant funder can apply some key performance indicator to the contract to reassure themselves that the service is being run appropriately by the volunteers. It is important to build a balanced scorecard which communicates the strategy of firm for certain

Georges Coffee- Business Development Strategies Essay

Georges Coffee- Business Development Strategies - Essay Example The management of George's coffee has some different ideas for the promotion of their business in an extremely competitive industry. Some of their plans and strategies to cope with the competition include using Electronic mailing as a method to boost their sales through methods such as e-marketing (direct marketing), setting up an E-brochure for ready reference. The main objective of the study is to identify methods which are suitable for Geroge's coffee which can enhance the chances of their success in a competitive field. It is imperative that the methods suggested shall yield results for a longer period of time and hence they should have time relevance. Every new business or business units, however,big they are before starting or venturing into a new business or expanding naturally goes for a market feasibility study. In other words, a market feasibility study allows them to understand important factors such as their own Strengths, weaknesses, Opportunities and threats, also by co nducting a market feasibility study they can understand the external business environment as such. We know the business environment is very fluid in nature and the market situations as well as the market requirements tend to vary from time to time. In order to reap rich dividends the management has to understand the scope or the extent of usage of the methods suggested. ... The business requirements for George's coffee in terms of plans and strategies to survive the heat are: Internal requirements: i. Sound supply chain mechanisms which are cost effective, innovative and sustainable for a long time. ii. Development of a strong and unyielding distribution network for easy distribution. iii. Use of electronic services for enhanced performance. External requirements: i. The methods developed shall flexible enough to accommodate changes as per the requirements of the organization. ii. The methods have to designed in such a fashion that they can be used for a long time and reusable. iii. The methods have to be tested and re- tested again and again for better application and results. Scope of application: Inorder to reap rich dividends the management has to understand the scope or the extent of usage of the methods suggested. I'm a firm believer of the fact Business strategies are custom made and any method or application suggested for one particular business may or may not be applicable for another one. They are totally custom made as per the requirements of organizations. Hence the management has to understand the scope upto which the methods can be used extensively and for better results. Also the methods suggested can be time bound, so usage after a certain period of time after which the methods have to be reconfigured as per the market dynamics once again. Usage of obsolete methods may not yield effective results as such. Factors influencing the business development plans: There are several factors which can act as hindrances in the business development of George's coffee as such. Broadly we can

A Doll's House Essay Example | Topics and Well Written Essays - 500 words - 1

A Doll's House - Essay Example Torvald deals Nora as a father figure as he calls her with different names to indicate towards her inequality in the relationship such as â€Å"little sky-lark†, â€Å"little squirrel†, â€Å"little spendthrift been†, â€Å"little pet†, â€Å"little one†, little Nora†, â€Å"little song-bird† and many more. In every word used for Nora, little is used necessarily and indicates towards the fact that Nora is considered as a child like character who needs training and is in no way equal to her husband. Nora never minds such names and considers her a playful character for her husband’s pleasure and is always ready to amuse him. She acts like her husband’s puppet. She is like a kid who wants her elders to be happy with her. Nora takes some loan for the life of her husband and conceals this from him and when Torvald knows about her doing, he loses his temper. Torvald doesn’t realize that whatever Nora has done was for his own safety. He only sees his reputation and social status. He is unable to realize Nora’s love for him. He only blames her for injuring his reputation. At seeing the reaction of Torvald after reading the letter, Nora says: Nora has an increase in her knowledge related to her husband and herself. Here an increase in knowledge can be sensed. She knows that her condition is shameful in her marriage. Nora is able to see the true nature of Torvald by his reaction towards Nora’s doing. He calls her a â€Å"hypocrite, a liar, worse than that, a criminal† (Ibsen 75). Torvald’s abusive attitude towards Nora makes her understand her status as an individual in her household. She informs Torvald, She identifies her existence as a doll as she has no recognition of her own. She comes to know that she is unable to acquire her right as an individual by her husband and her father who are both highly domineering and authoritative. At the end when she wants to leave the

Target Market And Projection Marketing Essay

Target Market And Projection Marketing Essay Ikatan Sdn Bhd that provide technology measured will be officially register and Headquarters is in Shah Alam, Selangor. Ikatan Sdn Bhd aims to be the most competitive and reliable company in provide technology product. Our business concept is basically to provide technology devices that mainly focus on ultrasonic distance measures. Besides that, we also provide services for the products especially for maintenance. Warranty for 1 year will be issued to the customer. To get to us, the customer can contact us directly to our office number, fax or by internet. Our customer services are ready to help you with accurate information. 1.1.2 Product Concept Our product is low cost, simple to use, heavy duty and environment friendly. Once an order is confirmed, we will send our staff to go over costumers place to deliver our product. All prices quoted are inclusive of relevant taxes in Malaysia. The customer may pay some amount of deposit before completing the payment. Transportation fees will be charge. Our product will base according to the customers land area. Our product also can be adjusted to the customers information on how frequent they can measure the distance. 1.1.3 We have already classified our target market which we think could bring a very high profit monthly. In our case, we had agreed to divide the target market into some categories which are target customers and target places. For the target customer, we have three types of people which are contractor, university and retailer. For different type of people, there would be different rate of charge since we consciously consider their economic ability and stability. 1.1.4 The Competitive Advantages As part of the marketing n business world, we cannot run and avoid from competitors. This is the challenge that we have to face. So in order to be constantly competitive, we decided to innovate the current availability of technology in measuring and making it for easier, user friendly, low cost and the most important thing is environmental friendly. Our product intelligent system will be developed by our research department which uses up to date technology and easy maintenance. With that, we are sure that our company can compete with other competitors at the highest level in technology. 2.0 PRODUCT DESCRIPTION A measuring tape is the common tool in measuring length and distance. However, the nature of the tool requires the user to pull out the tape according to the length that wanted to be measured. This can be problematic when the length is quite long or when measuring height and difficult places.    By replacing the tape with an ultrasonic pulse, the inconvenience can be overcome. Ultrasonic pulse greatly simplifies the process of straight line measurement. This ultrasonic pulse give benefit to user who want to measure at difficult place such as behind the cabinet that the tape cannot reach or measuring the height of ceiling Figure 2.1 : front view of Ultrasonic Distance Measure Figure 2.2 : Picture of Ultrasonic Distance Measure 2.1 Product specification Auto stop: switches off if you do not press any key for 4 min.   LCD screen on a luminous background. Memory: allows you to measure and to store 3 different measures Calculation of area and volume.   Addition and Subtraction function: allows you to add or subtract 2 measures.   Clearing of memory function: allow you to delete quickly all the measures stored.   Correction of errors: the distance measurer indicates that a distance measured is either too long, or too short.   Power supply: 1 x 9V Alkaline type Battery (Not included)   Units of Measure: Feet/Meters   Accuracy: +/-0.5%   Frequency: 40 kHz (ultrasonic pickup)   Range: 0.91m to 20m   Dimensions (H-P-l): 142 x 73 x 47mm   Weight (without battery): 144.6g   3.0 TECHNOLOGY DESCRIPTION Uses ultrasonic wave(40kHz) Generated in a particular direction. If there is an object in the path of this pulse, part or all of the pulse will be reflected back to the transmitter as an  echo  and can be detected through the receiver path. By  measuring the difference between the pulse being transmitted and the echo being received, it is possible to determine how far away the object is. The input of the product is the time of taken for the ultrasonic pulse bounce back from an object. Uses LCD to display measurement. Have backlight for easy reading of the measurement MARKET RESEARCH AND ANALYSIS Market size is the estimation how big our market can be in our market area. In order to determine the market size in the area, we might have one of our staff to stand with a clipboard and a sample menu in front of the space and ask pedestrians if they would frequent such an establishment. He will park himself on the corner one early morning and do the same at noon, evening and on a weekend to determine how many customers we can expect on a daily basis. This also will be particularly important when planning a budget. For every company, marketing plan is the most important part of the business. There are no uses of good quality product if the company fails to sell the product maximally. The good marketing plan should study about the customer behavior, what the customers needs and wants, which are the potential buyers and how to satisfy the customers. Customer For our business, we did some research for the targeting customers. We have classified our customers in some categories. They are contractors, university and retailer. Because of limited resources and competition in our market, we hesitant that we are able to sell our product with equal efficiency and services to the entire market. Therefore, before we decide which market to enter, we analyze the best potential buyers using market segmentation. We divided our market segmentation into three groups to offer our product with different market mix: Group 1: contractors. Group 2: university/college Group 3: retailer A contractor is a group or individual that contracts with another organization or individual (the owner) for the construction, renovation or demolition of a building, road or other structure. A general contractor is defined as such if it is the signatory as the builder of the prime construction contract for the project. Contractors conducting work for government agencies are typically referred to as prime contractors. The responsibilities of a prime contractors working under a contract are essentially identical to those outlined above. So that why we target our market to contractor, so that we can get many benefit from them. Our secondary customer is university/college. A university is an institution of higher education and research, which grants academic degrees in a variety of subjects. A university is a corporation that provides both undergraduate education and postgraduate education. We target university because their student maybe will use electronic devices for the certain courses such as engineering, architecture and many more. Next costumer is retailer. For retailer, we will deliver our products at them and they will promote and display it at costumer like civilian, student and anyone who wants to buy it. Primarily, we have planned a fine and efficient services to offer our customers. Our service is with respect to the customers demand. Customers can directly reach us by dropping by to our company at Shah Alam. We will strive in order to improve our services and meet our customers needs and satisfaction. 4.2 Market Size and Trends Figure 4.2 : Current Total Market Size for Three Consecutive Most Previous Years The size of the current total market is thoroughly taken consecutively since year 2008 until year 2010 and represented in a bar chart as above. As visualized, the size of the current total market in 2008 is 2850 units. For year 2009 and 2010, total market size is slightly increases to 2904 units. In the following year, the total size is much better among those after year 2008 when achieved to 2904 units. Competitors Strengths Weaknesses Techshop Enterprise high quality of materials most expensive Not have too much experience Kurnia Tech one year warranty most expensive Juana Sdn Bhd cheapest product among all no warranty iRaybull Enterprise good service They have many competitors even the location are strategicTable 4.2 : Major Competitors 4.3 Competition and Competitive Edge As we can see from comparison table above, there are four (4) main competitors with the same interest. The four main competitors are Techshop Enterprise, Kurnia Tech, Juana Sdn Bhd and iRaybull Enterprise. Many costumers are preferably to go among these four companies due to their strengths in marketing. However, there are some weaknesses for these companies. We successfully encountered their strengths and weaknesses as shown in the table above. This is to ensure that our company is different and far better than them. As for us we provide quality, affordable and reasonable price, on time schedule of installation, simple yet new and advanced technology, good service, friendly workers, and maintenance free. By providing all these features, we are not only giving benefits to our business but also to customers. They will find our new programmed product and service is better than others could offer. We do not need to hire foreign employees to work with us our own native is better than them. This will help to improve and to show others that we are also competent as we successfully create such technology which is the first in country. This will shake our competitors a bit. The fundamental value that had been added to our service is the main thing about customer satisfaction and guarantee. Customers are always right, that what we use. To make sure customer is always right, the review of our service and product is continuously. This can ensure customer feel good and happy with service given and product sell, also, increase marketing of company. 4.4 Estimated Market Share and Sales 4.4.1 Market Share Market share before Ikatan Sdn Bhd Market share after tree month Ikatan Sdn Bhd enter 4.5 Marketing Strategy 4.5.1 Strengths and Weakness of Competitors Our product has several competitors such as Techshop Enterprise, Kurnia Tech, Juana Sdn Bhd , iRaybull Enterprise and others. All competitors have their own strengths and weaknesses. In general, all the competitors strengths are: They have a stable financial with a good reserve of equity due to their amount of years the company has established in the market. Their company is well-known. They have regular customers. The qualities of their products are proven. They have good promotion strategies. They provide good services. They have good in take over the customer The competitors weaknesses are: They sell their product with higher price. They dont have any market plan for their customers. The location is not suitable. The working hours is not flexible From our researched, we decide that our marketing strategy is based on marketing mix. Below are the results of the research: Product Ikatan Sdn Bhd provides the product where the customers can get many benefit from using our product. Price We promote the product in a lower price compare to other competitor Location We locate our company at the strategic place that easily for customer to come and buy it. Promotion For the promotion, we use the pamphlet to approach our market target. Apart from that, we also uses our communication skills to persuade the customers and convince them that our product can give more benefit to them. 4.5.2 Overall Marketing Strategy For our product ultrasonic distance measurer, we have come out with some business strategies in order to deliver a convincing promotion: Signboard or signage at appropriate place and clearly visible. Provide delivery services to the costumer who has order the product and that will make easier for customer to take order. We will spread widely the pamphlet to the retailer and other customer to promote our product 4.5.3 Sales Tactics Ikatan Sdn Bhd sales tactics are enforced by its sales forces and direct mail. Marketing department has already assisted by sales forces hired by top management in order to distribute company information and to promote product specialties to customers. Moreover, Ikatan Sdn Bhd has developed its own website which initiated by those sales forces and company software engineers from Engineering Department. Through mail, it will be more convenience for customers to reach companys products and thus own them via internet purchasing which is easier, faster, and most importantly secured. 4.5.4 Advertising and Promotion à ¢Ã¢â€š ¬Ã‚ ¢ Business Card All the board of company directors will be provide with business card as an advertising method when dealing with the customers. Pamphlet We use high quality and attractive pamphlets to give good perception to our customers together with the information about our company. Signboard We used high quality and coloring signboard at nearest area to attractive customers assumes them to visit and gain to try in our company. Website 4.5.6 Distribution 1. Distribution to Contractor 2. Distribution to University/College 3. Distribution to Retailer 5.0 MANAGEMENT TEAM Chief Executive Officer (CEO) MOHD ZULHIMI BIN ZAILANI 860605-56-6905 Administration Executive MUHAMMAD REDHUWAN BIN ZAINI 870120-10-5667 Operation Executive ABDUL MUID BIN MOHD SALEH 870103-03-5185 Finance Executive MOHAMAD ZULFADLI BIN MOHD ALI 870729-10-5333 Marketing Executive MOHD IZZUDDIN BIN MOHD YUNAN 860410-56-6163 5.1 Position Description Position Description 1 Chief Executive Officer (CEO) Provide leadership to ensure that the mission, ethical values and core guiding principles of the Company are put into practice. Lead the executive management team to be effective developers of solutions to business challenges thereby establishing credibility throughout the organization and with the Board. Responsible for driving the Company to achieve and surpass sales, profitability, cash flow, business goals and objectives. Motivate and lead a high-performance management team; attract recruit members of the executive team not currently in place and retain the executive leadership team; provide mentoring as a cornerstone to the management career development program. Represent the Company and its values with customers, vendors, shareholders, government and regulatory bodies, other stakeholders and the public generally. Support the recruitment, selection, individual development and monitoring of the executive management team and other senior management personnel to ensure the Company maintains a strong succession plan. Spearhead the development, communication and implementation of effective growth strategies and processes. Collaborate with the executive management team to develop and implement plans for the operational infrastructure of systems, processes and personnel designed to accommodate the growth objectives of the Company. 2 Administration Executive Provide secretarial / administrative support to the Company Senior Management Reporting to Operations Manager on the day to day operations related issues. Preparing operations reports and analyzing the effectiveness and efficiency of the overall operations functions Responsible for requisition and maintenance of office equipment including furniture and fixture, telephone system, keys Responsible for printing of office stationeries, including envelopes, letterhead, name card Coordinate documents for approval Communicate with internal and external parties on matters related to administration / office management activities Liaise with the building management on building management matters e.g. car park, maintenance, safety etc. Renewal of License, Insurance, Contract, Advertisement 3 Finance Executive Provides leadership for the entire sales and sales support organization in the sales, support and implementation of Company products and services. Develop and manage account plans/profiles Create and develop customer solutions and sales proposals. Lead in the negotiation of long-term contracts. Attain and exceed forecast sales objectives for Company products and services. Identify, understand and analyze product sales applications, new product opportunities and innovative new sales ideas. Develop sales forecasts and manage them on a bi-monthly basis and submit to management. 4 Marketing Executive Create marketing plans geared toward end users for each key product within portfolio, in line with strategy and targets and within budget. Work with the in-house designer to produce materials of visual impact and within brand guidelines. Work with the business innovations department to develop new ideas for reaching end user markets using the latest in electronic technologies. Communicate to rest of marketing team about new innovations and how they can be used to leverage marketing efforts. Write copy for each product, reflecting key messages, features and benefits. Involve key stakeholders for product at each stage of campaign, and report results once completed. Preparation delivery of marketing plan within key objective. Events planning, organization and execution. Copy writing of articles, marketing materials etc. Liaison with media and publishers as required Ensuring that all marketing materials do no deviate from the established Brand image of the business. Market research and competitor analysis. Maintains up to date with professional sector news. Supporting the development of the website. Focus on both business growth and client retention. Use email, ad words and other electronic marketing techniques to inform customers of new products and generate sales. 5 Operation Executive Responsible for smooth execution of training programmers and events Responsible for providing administrative support Accountable and responsible for the entire events and programmers from initiation to closing Willing to work flexible hours whenever necessary including weekends. 6.0 FINANCIAL PLAN The administration, marketing and operational is important in a business plan. However without any proper financial planning the implementation of a business is net worth it. From the data and information that included in the financial plan, it will help the company to evaluate their ability in managing their financial in order to run the business. Financial plan is the plan that shows the short term financial requirement in order to start a new business. It also shows how the requirement can finance the business using internal and external source. Beside that it can prove the reliable information about changes ion net resource resulting from profit directed activities. Financial planning is the last thing to prepare in this project to complete the business plan. It consists of total expenditure and budget to establish a good business. All the expenditure is such as administration, marketing, and operation budget. Actually, the basic objective of financial plan is to provide financial information which is important in determining some economic decision. Financial information is not information which is needed to be considered in making decision, but it is more important than that. We can say that, every decision make will base on financial information. 6.1 Purpose of financial plan To analyze the project and financial plan To ensure the initial capital are adequate, ability and sufficient To identify the purpose and relevant source of fund To determine the amount of loan re-payment and depreciation of fund fixed asset To appraise availability before actual investment is committed To evaluate how far or potential return on investment To make a party such as a financial institution to be confidence with the financial of the company in order to make a business loan 6.2 Strategies of financial plan Makes sure that company have sufficient amount of cash in order to take trade discount, to maintain credit rating and to meet unexpected cash needs Give advice and opinion to other department such as administration, marketing and operation in order to reach the business purpose Make sure the increase in business profit at the good stage and better performing Make sure that cash was used efficient and effectively without wastage in expenses Try to seek business opportunity in order to increase the financial strength or wealth of economy SALES AND PURCHASE PROJECTION PROJECT IMPLEMENTATION COST SCHEDULE ADMINISTRATIVE, MARKETING, AND OPERATION BUDGET Activities Start Deadlines Business registration 15 Oct 2010 2 Nov 2010 Trade mark registraton 20 Oct 2010 5 Nov 2010 Labours intake 15 December 2009 25 Feb 2010 Start production 1 Nov 2010 28 Nov 2010 Product promotion 15 Dec 2010 2 March 2011 Trial product 15 Dec 2010 1 Jan 2011 First sale 2 Feb 2011 31 August 20117.0 PROJECT MILESTONES Here are the project milestones for our company. 7.0 CONCLUSION It can be conclude that Ultrasonic Distance Measure has great potential to penetrate into the market due to low prize and high efficient usage. This was confidently proven by our experts through researches, surveys and development for more than two years. I believe this product will be successfully achieves our target sales. As a management team of Ikatan Sdn Bhd, we need to fulfill our customer needed. So, the good relationship between supplier and customer are very important. We are promise to give 100% commitment to our company. 9.0 APPENDICES Figure 9.1 Picture of Ultrasonic Distance Measure Figure 9.2 Technology used of our product Figure 9.3 Maps of our company located

Comparing Virtue and Vice in Garrick’s Romeo and Juliet and Bowdler’s R

Virtue versus vice is of great concern in the 18th century, an issue that causes a major shift in the presentation of plays on the stage. Stage writers adapted well-known plays to meet the criteria and expectations of the time. Contributing to the overall acceptance of virtue on stage is the enforcement of decency and cleanliness by both the ruling class and the audience. A famous actor of the time, David Garrick, not only abided by these rules but also worked them to his advantage. Garrick packed theater houses with his talent and versatility as an actor, while at the same time promoting an acceptance of cleaner versions of plays. Many of these adapted plays were by Shakespeare, though Garrick himself wrote plays that were as universally accepted. Audiences today may criticize the inadequacy of these adaptations, but during the 18th century audiences expected and loved them. What were these changes exactly and where did they originate? Garrick himself does not begin this movement towards virtue, but simply accepts the changes present. In 1698, Jeremy Collier wrote A Short View of the Immortality and Profaneness of the English Stage. This piece strongly attacks the current conditions of the theater and the various "immoral" works by certain authors currently published. The Longman Anthology of British Literature writes, "by portraying wickedness in ways that give delight, [Jeremy Collier] argued contemporary plays cultivated in their audiences the vices of their characters" (2270 Longman Anthology of British Literature). These authors include such notable minds as John Dryden, William Congreve and William Wycherley. Collier especially criticizes the profane use of language and the abuse of clergy all of which, he felt, manage... ...sctn=1 Garrick, David. The Dramatic Works of David Garrick, Esq. Vo. 1 London, 1798. Greenbalt, ed. The Norton Shakespeare Based on theOxford Edition. New York: London, 1997. Frye, Northrop. "Essay date 1986." Mark W. Scott, ed. pgs 575-579. Hume, Robert D. "Before the Bard: Shakespeare in Early Eighteenth-Century London." ELH 64.1 (1997): 41-75. November 14, 2000. <http://muse.jhu.edu/journals/elh/v064/64.1hume.html>. Jameson, Anna Brownell. "Essay date 1833." Mark W. Scott, ed. pgs 423-425. Knight, Joseph. "David Garrick" Literature Criticism from 1400 to 1800. Vol. 15. November 7, 2000. http://galenet.com/serv/LitRC/hitsc=1&b=17171779&savedsrch=&NR=Garrick&OP=contains&DT=Author+RE. Scott, Mark W. ed. Shakespeare Criticism. Kansas City: Gale Research Company, 1987. Ulrici, Hermann. "Essay date 1847." Mark W. Scott, ed. pgs 427-428.

Different Perspectives in Psychology Coexist Rather Than Conflict

This paper approaches the topic from a consideration of psychological research in the fields of sex and gender and language. It does so in general terms and avoids discussion at levels of detail. Therefore where a reference is made to specific research the intention is to do no more than exemplify a general principle. The paper will conclude that different perspectives in psychology do at times co-exist, though complement and conflict are frequent.It will suggest the lack of a decisive answer is a result of the relative immaturity of Psychology as a discipline and a concomitant lack of adequately powerful theories that might serve to unite otherwise disparate perspectives. A consideration of how psychology approaches the study of sex and gender reveals, amongst others, four significant theoretical perspectives that are for the most part quite distinct in terms of their objects of knowledge and consequent methods of analysis.Biological psychology is concerned with explaining the diffe rences between male and female in terms of hormones, genes and brain structure. It is mechanistic, with a strong empirical tradition. Evolutionary psychology attempts to explain differences between sexes in terms of behavioural selection for reproductive fitness. Whilst in large part necessarily theoretical, it embraces empirical methods as a means of testing theories. Social constructionist psychology approaches sex and gender through the study of discourse in various historical, cultural and social contexts and so is hermeneutic.Finally psychoanalytic psychology primarily uses clinical observation and the study of infants to gather evidence of how humans acquire and develop a sense of sex and gender (cited in Holloway et al, 2007, pp. 127ff). (6) The immediate impression from the above is that the scope for complement, conflict or co-existence is not clear-cut. Given that they do not share common objects of knowledge, the hope might be for complementary theories that together cont ribute to a broad understanding. Certainly the biological and evolutionary perspectives appear complementary at the theoretical level n that both regard biological sex as the determinant of gender and view differences between sexes as biological features that have been selected for during evolution. However, biological psychology attempts to explain differences in male-female psychology in terms of selected physiological characteristics, for example dimorphism in brain structures (cf. Hofman and Swaab, 1991, cited in Holloway et al, 2007, p. 139). On the other hand the evolutionary psychologist would principally argue in favour of selected behavioural characteristics such as differences between male and female sexual attitudes (cf. Clark and Hatfield, 1989, cited in Holloway et al, 2007, p. 146).There is thus an apparent conflict at the level of analysis. It is therefore ironic that evolutionary psychology must perforce co-exist with biological psychology since, given the understand able constraints on its ability to conduct the sorts of empirical investigations that might be wished for (cf. Herrnstein-Smith, 2000, cited in Holloway et al, 2007, p. 173), it is dependent on a certain amount of corroboration from the biological perspective, amongst others (cited in Holloway et al, 2007, pp. 84). (22) Whereas the biological and evolutionary perspectives agree that biological sex lies at the heart of explaining gender, the social constructionist perspective explicitly rejects that view; sometimes for political reasons (cited in Holloway et al, 2007, pp. 185; see Spence, 1984 and Spender, 1980). Social constructionism regards both sex and gender as characteristics that are revealed only through discourse and action. They are a consequence of the individual's behaviour and experience in a given cultural, social and historical context (ibid).The depth of the conflict is exemplified by a comparison of evolutionary studies that emphasise cross-cultural stability in part icular sexual preferences (cf. Singh 1995, p. 148; Buss and Schmitt, 1993, p. 148, cited in Holloway et al, 2007) and social constructionist ideas such as Bem's (1994, cited in Holloway et al, 2007, p. 153) Gender Schema Theory. Crucially, for the social constructionist gender is something that is continually re-established throughout the lifetime of the individual (cited in Holloway et al, 2007, pp. 153). From the biological and evolutionary perspectives, it is predetermined. 33) Whilst the psychodynamic perspective largely complements the social constructionist, in terms of its interpretive or hermeneutic methodology, its explanations largely focus on the unconscious given that its objects of study entail â€Å"the meaning of the biological differences between men and women and how these become internalised in the child's mind† (cited in Holloway et al, 2007, pp. 184).Thus both the social constructionist and psychoanalytic perspectives conflict with the biological and evolu tionary approaches at the methodological level. Uniquely however (ibid, p. 86) the psychodynamic perspective recognises both biological and cultural contributions to it's theorising. It is not without its share of conflict however. Within the perspective, Freudian notions of the opposite sexed p arent as ‘sexual object of choice' and ‘penis envy' (ibid, p. 161f) quickly came under scrutiny of female and feminist psychologists (cf. Horney, 1926, cited in Holloway et al, 2007, p. 163). There is also conflict with evolutionary explanations of rape as an adaptive strategy (compare Thornhill and Palmer, 2000 and Rose and Rose, 2000 cited in Holloway et al, 2007, p. 71, p. 172). (26) Turning to a consideration of the study of language and meaning, one finds an equally intriguing mix of potential co-existence, complement and conflict when comparing the three principal perspectives. The evolutionary perspective sets out to explore the origins of language and its implications for the human species; the cognitive perspective adopts an information processing approach to the transmission of meaning; and the social constructionist perspective focuses on â€Å"meaning making† as a dynamic between interlocutors (cited in Cooper and Kaye, 2007, p. 119).It is possible therefore to view the three perspectives as at least co-existent. Their objects of knowledge are different and one might expect their cumulative product to contribute to some sort of unified theory. Indeed, from the evolutionary perspective Deacon (1997, Cooper and Kaye, 2007, p. 115) suggests that language is a social phenomenon that defies explanation only in psychological, or only in neuro-biological terms. (9) However, the potential for conflict between the cognitive and social constructionist perspectives is revealed in how they view meaning as the object of knowledge.For the former it is something that is constructed internally by the individual prior to transmission, and subsequently rec onstructed by the audience. For the latter it is negotiated as a result of discourse between individuals – meaning emerges as the result of a complex interplay of intentions, interpretations and power-relations. Thus, there is cause for disagreement as to what â€Å"meaning† is and where it comes from (cited in Cooper and Kaye, 2007, p. 102). That this is adequate to justify a claim of conflict seems weak since the types of â€Å"meaning† espoused by the two perspectives are themselves different.Further, at the level of common sense they are mutually sustaining. The very notion of discourse requires at least two participants seeking, though perhaps not achieving, a consensus of meaning. This demands that at some level each participant is cognising about their intended meaning and how the other is construing it. The implication is that the two perspectives ought to complement the other, or at least co-exist. (6) A key social constructionist argument against a pur ist cognitive perspective is that linguistic (and other cognitive) processes cannot be â€Å"transparently reported† (cited in Cooper and Kaye, 2007, p. 11). This argument is one that cognitive researchers have long acknowledged.Commenting on early research into the cognitive modelling of language Boden (1977, pp. 113ff, et passim) notes that a person's understanding of language in a given instance is dependent, not simply on their knowledge of the world around them, but crucially on their understanding of their relationship with their interlocutors. Other researchers emphasise the point (cf. Sperber and Wilson, 1986, cited in Cooper and Kaye, 2007, p. 99). For their part, social constructionists such as Edwards et al (1992, p. 42, cited in Cooper and Kaye, 2007, p. 112) recognise the importance of the cognitive perspective and suggest only that theirs is a new perspective that offers different insights. Therefore, unless a researcher is determined to hold to one or the other perspective as a matter of purist dogma, it seems more reasonable given the disparate loci of the respective objects of knowledge and the statements that each perspective favourably acknowledges the other, then the cognitive and social constructionist perspectives are thus far co-existent. (32)Within the evolutionary perspective there is a debate as to whether language evolved as an adaptational advantage and was the foundation for other cognitive abilities (Pinker, 2000 cited in Cooper and Kaye, 2007, p. 121), or as a consequence of selection for an ability to form and manipulate predictive metarepresentations (Sperber, 2000 cited in Cooper and Kaye, 2007, p. 121). These are polarised and conflicting views. Pinker's would complement the cognitive perspective with its emphasis on information processing, whilst Sperber would complement the social constructionist.However, Deacon (1997) offers evidence that both capacities evolved in parallel. If he is correct, then there are substant ial grounds for seeking a complementary accommodation between the cognitive and social constructionist paradigms. (6) Even from this scant evaluation, one is struck by the disparate objects of knowledge, types of theory and methodologies. The inevitable conclusion is that psychology is characterised by perspectives that at one or more of these levels conflict, co-exist or complement.One might wish for a parallel to the cosmologist's search for a Unified Theory of Matter; where although theories might diverge cosmology has one over-arching object of study and one comprehensive methodology in computational empiricism. Psychologists do not stand on such substantial bedrock. The questions they pose are often difficult to formulate computationally without reducing the predictive power of any solution, or indeed are abstractions that cannot be treated computationally without trivialising them (see Sundem, 2006 for amusing examples).Whereas the history of physics can be measured in thousan ds of years, psychology as a recognisable discipline has existed for just over a century. A sense of internal conflict muted by convenient co-existence and fortunate complement should not therefore come as a disappointment. It is merely an acknowledgement that psychology is still an emerging and diverse field, and that whatever conflict exists can reasonably be attributed to a lack of sufficiently powerful theories with which to reconcile the different perspectives. This essay focuses on the social perspective of psychology referring Language nd Meaning and Gender and Sex. It deals with the relationship between psychological theory and method in a range of material in both chapters, with particular attention to how social influences shape human development and behaviour. Language and Meaning ‘Language and meaning’, is used to describe a social constructionist approach to language. There are several ways in which the social perspective has promoted understanding in this area. There are primarily two different psychological perspectives on language: cognitive and social.These approaches take evidence from different research bodies, each of which have a different focus As social beings, we continuously interact with other people, thinking about our use of language and how it may best serve us. The social constructionist perspective sees language as a way of creating meaning between individuals as they interact. The social psychological perspective defines the human world as being created through language, making it one of its most powerful and important features. This approach to language sees people using language to take action and achieve objectives.Language is seen as a means by which goals might be achieved. The social psychological approaches to language therefore focuses on understanding language and its meanings as a social process. It sees language as an interactive process between people. It is seen as social because it involves this very i nteraction, and it is through this social interaction that meaning is created. Social psychology argues that there is more to language than the knowledge of syntax, semantics, phonics and coding and other rules of language, even if these are described as being interactive within a cognitive approach.This argument helps define the contrast between social psychological and cognitive approaches to language. In social psychological perspectives, the purpose of language is not to reflect thoughts and emotions and convey them neutrally to someone else. Instead, the motivation for language is defined by the desired action brought about by the use of language. Social psychological approaches to language do not place meaning inherently in the constructions of language such as lexicon, grammar or semantics in the same way as cognitive approaches do.One of the methodological complexities involved in researching language is that we must use language itself as the means by which we research it a s a subject in its own right. This issue is at the centre of the tension that exists between cognitive and social approaches to language. The paradox here is that the necessity of responding in language may predetermine what is said about language. The cognitive perspective assumes that there are separate cognitive processes that language can represent in communication to others, or in dialogue with the self.The accuracy of this depends upon how closely language communicates the cognition behind it. Cognitive psychologists believe that the thinking that underlies language can be studied accurately and in social isolation. However, discursive psychology argues that, when people use language, they do so in a social context, with an audience and for a reason. The social constructionist approach views language as the means for the socially produced meaning. It is the means by which people construct their world, interact with others and set out to achieve their objectives.The cognitive a pproach sees language as the part of the cerebral information processing. It can be argued that meaning is generated by people as they communicate. There is therefore a tension between the social constructionist and cognitive perspectives with respect to meaning and whether it is communicated between people or constructed between them. The social constructionist perspective on language is that it is a tool for social interaction. These different views of language have different implications – the cognitive perspective is that language underpins human thought.The social constructionist approach has no particular implication for the relationship of language to thought as it places language firmly within a socially constructed context. Sex and Gender ‘The psychology of sex and gender’, is used to refer to the social constructionist approach to sex and gender. There are several ways in which the social perspective has promoted understanding this area. With respect to the two terms (sex and gender), there is a distinction between the biological and the social.However, biological sex may also be expressed in behaviour that is influenced by social factors and psychological meanings. Therefore, as labels, sex and gender may only be useful as theoretical constructs. However, gender is usually taken to refer to social constructs that pertain to biological differences. These sex differences can be the result of interactions between biological, psychological and social processes. Social constructionist psychology looks at how sex and gender have been constructed within particular social contexts.It examines these social constructions and their influences. The social constructionist perspective is based upon the theory that the construction of meaning through language and social practices as discussed in the section above has produced patterns of behaviour, cognition and emotions that are gender-differentiated. Social constructionism argues that behavio ur cannot be directly explained solely by biological, reproductive sex. It also argues that the world is constructed to have two biological types (male and female) who have many diverse social and behavioural manifestations.This suggests that the many discourses of masculinity and femininity are socially produced. Social constructionism sees reproductive sex as being the visible difference between the sexes that provides the basis for a range of socially constructed gender differences. According to this perspective, biological sex is not central to explaining gender identity, but is a visible indicator to which a range of socially constructed gender differences are attached. Discourses about masculinity and femininity are therefore used by individuals to create their own gendered positionality.Gender is seen as being constructed throughout life, as behaviour and experience is defined through cultural manifestations of gender. Evolutionary psychologists also acknowledge social influe nces on sexual behaviour. However, they provide no systematic way explaining this in their experimental approach. The strength of the social constructionist approach to gender is its ability to take into account the social and cultural contexts of individuals. Evolutionary psychology however does offer some explanation of the origins of gender difference.The social constructionist perspective argues that sex is not central to explaining gender differences. Evolutionary and social constructionist perspectives have contrasting ideas about the relationship between sex and gender. Psychoanalytic psychology takes a different approach to social constructionism’s emphasis on external influences in determining people’s behaviour. However, both social constructionism and psychoanalysis are based upon the interpretation of meaning.Unlike evolutionary psychology, psychoanalysis, in common with social constructionist psychology, believe that the researcher’s positionality a nd subjectivity is inevitably involved in research. The onset of puberty is an example of the convergence of biological, psychoanalytic and social constructionist perspectives. The psychoanalytic and social constructionist approaches use methods that consider people’s beliefs and experiences, and focus on the interpretation of meaning by relying on the interpretation of symbolic data.The social constructionist perspective examines the importance of culture in the construction of gender. The psychoanalytic perspective acknowledges both the importance of biological difference and the social and cultural meanings inherent in this difference. The social constructionist and psychodynamic perspectives may be seen as complementary to each other in terms of methodology, as both use approaches are based on a hermeneutic theory to understand the meanings of gender.Conclusion The social constructionist perspective underpins discursive psychological theories of meaning as emerging from c ontext and interaction. Although the social perspective goes some way to addressing the influences of language and gender issues, there are some aspects which are also given a different perspective by other approaches. This can be seen in the sometimes useful linguistics frameworks of syntax, phonics, semantics etc. which is adopted by cognitive psychologists.In some instances the social perspective complements other perspectives. Such an example is psychoanalysis in the area of sex and gender. However, in other instances it more commonly just co-exists, for example in the case of social constructivism and evolutionary psychology. Social constructivism is in clear conflict with the cognitive perspective in the area of language as illustrated and argued above. Cognitive and social constructionist perspectives make conflicting assumptions about communication.